Phone-in programmes serve as a means of getting feedback from media audiences. The study examines the various challenges faced by radio stations in Nigeria when receiving feedback from their listerners via phone calls.
Both primary and secondary data was used for the study. the researcher issued out questionnaires to staff and audience of Alantic Fm Uyo. This medium formed the basis for gattering information for the study, while text books, journals and the internet formed the secondary source of data for the study. Findings from the study revealed that poor network was the major challenge faced by radio stations. issues of listerners staying close to their radio sets while communicating on a live radio programm was also identified as a major challenge.
TABLE OF CONTENT
CHAPTER ONE INTRODUCTION
BACKGROUND OF THE STUDY STATEMENT OF THE PROBLEM OBJECTIVES OF THE STUDY RESEARCH QUESTIONS HYPOTHESIS OF THE STUDY SIGNIFICANCE OF THE STUDY SCOPE OF THE STUDY LIMITATIONS OF THE STUDY DEFINITION OF TERMS
CHAPTER TWO LITERATURE REVIEW
SOURCES OF LITERATURE MEANING OF COMMUNICATION THE PROCESS OF COMMUNICATION MEANING OF BROADCASTING BROADCASTING SYSTEMS IN NIGERIA INDIVIDUAL BROADCASTING SYSTEM NETWORK BROADCASTING SYSTEM BROADCASTING COMMUNICATION CHAIN INTERACTIVE COMMUNICATION IMPORTANCE OF INTERACTIVE MEDIA HOMOPHILY AND HETEROPHILY PRESENTER / PARTICIPANT SITUATION PHONE-IN PROGRAMME TECHNICAL PROCESS OF PHONE-IN PROGRAMME THEORETICAL FRAME WORK SUMMARY OF LITERATURE
CHAPTER THREE RESEARCH METHODOLOGY
INTRODUCTION RESEARCH AREA RESEARCH DESIGN POPULATION OF THE STUDY SAMPLE SIZE AND TECHNIQUE DATA COLLECTION METHOD DATA ANALYSIS LIMITATIONS
CHAPTER FOUR DATA ANALYSIS AND INTERPRETATION
INTRODUCTION PRESENTATION OF TABLES
CHAPTER FIVE SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS
SUMMARY OF FINDINGS CONCLUSION RECOMMENDATIONS
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