THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA
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Chapter One
- Introduction
- Background to the study
- History of the punch newspaper
- Statement of research problem
- Research questions
- Purpose of the study
- Significance of the study
- Delimitation of the study
- Limitation of the study
- Operational definition of terms
Chapter Two
- Literature review
- Definitions of advertising
- Public service advertising
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- Marketing mix
- Types of advertising
- Importance of advertising
- Benefits of advertising
- Objectives and functions of advertising
- Advertising agency
- Advertising media
- Conditions for effective advertising
- The advertising budget
- Legal aspect of advertising
- Advertising media planning
- Mass media
- Theoretical framework
Chapter Three
- Research methodology
- Research design
- Identification of study population
- Sampling design and procedure
- Research instrument
- Restatement of research questions
- Method of data collected
- Rate of return of questionnaire
- Method of data analysis
- Sample size
Chapter Four
- Data analysis and presentation of findings
- Data analysis
- Research data analysis
- Discussion of findings
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Chapter Five
- Summary, conclusion and recommendation
- Summary
- Conclusion
- Recommendation Bibliography Appendix
- Format: Microsoft Word
- Pages: 75
- Price: ₦3000
- Chapters: 1-5
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